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Most companies assume the problem starts when a customer sees the phone ringing and decides not to answer. In reality, many business calls never even make it that far. Telecom operators now run aggressive spam detection systems that quietly filter or block calls before they reach the user’s screen. This means a perfectly legitimate…

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For years, financial institutions in India have been dealing with a frustrating paradox. Even as fraud prevention systems improved, genuine customer calls were being ignored. Service calls, KYC reminders, transaction confirmations, and even fraud alerts were increasingly showing up as “Scam Likely” on customer screens. The issue was not intent or effort, but identity.…